Woocommerce: Coupon for new customer / first order only

woocommerceOne of my customer request to offer a coupon for all new customer / first order only. But i do not manage to find any free plugin that able to achieve this. So i decided to dig into woocommerce checkout process and write my own function to achieve this.

To apply coupon for new customer in Woocommerce, follow the steps below:-


  • Before apply the code below, you have to create a new COUPON. I’ve created a new coupon name ‘firstlove’
  • Now you can copy and paste the code below into your theme functions.php
     * Frontend validate new customer only coupon code
     * hook: woocommerce_after_checkout_validation
    add_action('woocommerce_after_checkout_validation','check_new_customer_coupon', 0);
    function check_new_customer_coupon(){
    	global $woocommerce;
    	// you might change the firstlove to your coupon
    	$new_cust_coupon_code = 'firstlove';
    	$has_apply_coupon = false;
    	foreach ( WC()->cart->get_coupons() as $code => $coupon ) {
    		if($code == $new_cust_coupon_code) {
    			$has_apply_coupon = true;
    	if($has_apply_coupon) {
    		if(is_user_logged_in()) {
    			$user_id = get_current_user_id();
    			// retrieve all orders
    			$customer_orders = get_posts( array(
    					'meta_key'    => '_customer_user',
    					'meta_value'  => $user_id,
    					'post_type'   => 'shop_order',
    					'numberposts'=> -1
    			) );
    			if(count($customer_orders) > 0) {
    				$has_ordered = false;
    				$statuses = array('wc-failed', 'wc-cancelled', 'wc-refunded');
    				// loop thru orders, if the order is not falled into failed, cancelled or refund then it consider valid
    				foreach($customer_orders as $tmp_order) {
    					$order = wc_get_order($tmp_order->ID);
    					if(!in_array($order->get_status(), $statuses)) {
    						$has_ordered = true;
    				// if this customer already ordered, we remove the coupon
    				if($has_ordered == true) {
    					WC()->cart->remove_coupon( $new_cust_coupon_code );
    					wc_add_notice( sprintf( "Coupon code: %s is only applicable for new customer." , $new_cust_coupon_code), 'error' );
    					return false;
    			} else {
    				// customer has no order, so valid to use this coupon
    				return true;
    		} else {
    			// new user is valid
    			return true;
  • once done, you can try to apply the coupon code for a new customer. It should work as expected.

If the code above could not satisfied your requirement, you can freely modify.

Happy Coding!

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6 Responses to “Woocommerce: Coupon for new customer / first order only”

  1. Allan frança dutra says:

    hello everyone, I’ve change this code for run in my woocommerce. first of all, I changed the add_action to

    add_action(‘woocommerce_applied_coupon’,’check_new_customer_coupon’, 0);

    so, this way, every time a new cupon has added to cart, the code will run, not just after finish an order.
    and I changed $customer_orders
    that’s is the result:
    $customer_orders = get_posts( array(
    ‘numberposts’ => -1,
    ‘meta_key’ => ‘_customer_user’,
    ‘meta_value’ => get_current_user_id(),
    ‘post_type’ => wc_get_order_types(),
    ‘post_status’ => array_keys( wc_get_order_statuses() ),
    ) );

    I don’t know, but, looks like ‘post_type’ => ‘shop_order’, is deprecated, for me dosen’t work

    I hope help someone, and sorry for my english, I’m not fluent.

  2. Christine says:

    I have tried out your code in WooCommerce version 3.06 and unfortunately it is not working.
    I just love the idea of having a new customer-first order coupon and I am wondering if you could make it work in the later WC versions?
    I would really appreciate it! Thank you so very much 🙂

  3. Steven Aldit says:

    Thanks mate, I got this working and going to launch a campaign soon!

  4. Cathy says:

    This section of the code does not work:

    WC()->cart->remove_coupon( $new_cust_coupon_code );

    The notification will show but the coupon does not get removed from the cart. Is there an update to the code to make this work?

  5. chua says:

    should be working.

  6. Tommy Damani says:

    Hey man can you please tell me if this code is still good to use with the current WooCommerce?

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